Mark Cloutier The Real Deal Video Strategist Club

Course Curriculum

COURSE INTRODUCTION

WATCH THIS FIRST(8:23)
FREE PREVIEWS

2.2A Requesting Access to Client Facebook Pages(4:56)
3.1 Different Network Types. Get in front of business owners this week.(22:39)
5.6 Interview with Dawn Dantzler, Director of Marketing Tilson Homes(41:16)
Module 1. Videos That Business Will Pay Big Money For

1.1 Brand Message Videos (BMV)(9:35)
1.2 Testimonial Videos(12:56)
1.3 Promo Videos(10:12)
1.4 Sales Trifecta(10:17) 1.5 Educational Course Videos(9:29)

1.6 Phone Sales Person Introduction Videos(6:06)
1.7 Live Stream Multicast Videos(8:36)
1.8 Process and Procedure Videos(6:02)
1.9 Recruiting Videos(6:56)
1.10 Safety Videos(6:06)
1.11 Political Videos(5:11)
1.12 Compliance Videos(5:55)
1.14 Product Videos(6:02)
Module 2A. Facebook

2.1A Facebook Business Manager Overview & Setup(6:21)
2.2A Creating New Pages & Requesting Access to Client Facebook Pages(6:28)
2.3A Requesting Access to Client Ad Accounts & Creating New Ad Accounts(5:49)
2.4A Facebook Page Optimization(4:37)
2.5A Facebook Pixel Overview & Setup(7:02)
2.7A Facebook Ad Type Overview(36:21)
Module 2B. Instagram

2.1B Creating an Instagram Account(1:14)
2.2B Optimizing Your Page & Structuring Your Bio(4:29)
2.3B Switching to an Instagram Business Account(3:58)
2.4B Linking Your Instagram Page to Your Facebook Page & Cross Posting(2:57)
2.5B Strategic Content Creation(3:18)
2.6B Hashtag Research(3:02)
2.7B Instagram Stories(7:27)
2.8B Instagram Ads (coming soon!)
2.9B Analytics (coming soon!)
Module 2C. Google

2.1C Google My Business(15:10)
2.2C Google Analytics(10:38)
2.3C Google Ads Creation(27:46) 2.4C Google Ads Dashboard Overview(8:48)
2.5C Setting Up Your Google Retargeting Tag (Pixel)(4:24)
2.6C Creating Custom Audiences in Google (COMING SOON!)
Module 2D. YouTube

2.1D Basic YouTube Ads Manager Overview & Setup(6:07)
2.2D Linking YouTube to Your Google Retargeting Tag(2:24)
2.3D Advanced YouTube Ad Creation (COMING SOON!)
Module 2E. Snapchat

2.1E Snapchat Ads Manager Overview & Setup(6:48)
2.2E Snapchat Pixel Set Up(1:22)
2.3E Creating Custom Audiences & Retargeting in Snapchat (COMING SOON!)
Module 2F. Chat Bots

2.1F Chat Bot Setup Guide (Many Chat)(15:38)
Module 2G. Email Marketing

2.1G Mailchimp Overview(1:21)
2.2G Audience Creation(6:05)
2.3G Campaign Creation (Email Blasts)(8:47)
2.4G Campaign Creation (Automations & Flows)(7:42)
2.5G Campaign Reporting & Analytics(5:29)
2.6G Domain Authentication(4:34)
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Module 2H. How To Audit a Prospect or Client’s Website & Advertising Strategy

2.1H How to Audit a Website(17:23)
2.2H How to Find & Audit Facebook Ads(7:24)
MODULE 3 Lead Generation Through Networking

3.1 DIFFERENT NETWORK TYPES(22:39)
3.2 Networking Tips and Tricks(7:28)
3.3 Fill Your Calendar Networking Opportunities(31:20)
Module 4 Online Lead Generation for your Business.

4.1 LinkedIn & Automated Prospecting(12:44)
Module 5 Business Owner Discovery Interview Library

BOUNUS MATERIAL. WHAT TO ASK IN A DISCOVERY INTERVIEW(13:32)
MODULE 6 Discovery & Sales Guide

6.1 Discovery(9:06)
6.2 Sales Meetings(14:51)
6.3 How to Price Digital Marketing Services(15:15)
MODULE 7 Flow Chart Downloads

Online Course Flow Chart Download

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