Kelly Felix Underestimated
How I Scaled an Info-Product Business from Zero to $50 Million, and Got Acquired
I’m Pulling Back the Curtain…
You will see what worked. What didn’t. And why.
When I make changes, you will see them…
Do we edit the CTA (call to action)? Change pricing? Stack bonuses? Edit the Sales Copy? Swap Upsells?
It’s all revealed. Step by step.
And this time, I will be prepared to navigate the pitfalls we faced last time around.
The ones that had us doing $50 million instead of $100 million.
The 3 Industries I’ve Decided to Disrupt Are…
Americans have racked up TRILLIONS of dollars in debt. This is a mass market audience who is desperate for a real solution to take away their pain… and it is rife with scam after scam. Even those who haven’t been illegally taken advantage of can find themselves in dire straights once the interest kicks into overdrive. We will expose the bad, and highlight the good, while earning a profit. A true win-win.
Another massive market is the “business opportunity” sector, commonly referred to as the work-at-home niche. This also includes “how to make money online”, which we all know is one of the worst offending industries as far as scams go. My goal is to shield people from the bad seeds in this territory, and give our viewers a clear path into a program that actually works.
The Investment category is a HUGE space that can be niched down many ways. I’ve decided to focus on Precious Metals and Crypto, because they are “alternative” investments that represent a significant portion of many portfolios, especially as a hedge against the stock market and inflation. Scammers in this industry go for it all, wiping out entire life savings without batting an eye.
So What Exactly Am I Doing Here?
Mass Markets – I’m going BIG.
Watch me disrupt markets with major competition.
Markets where millions of people are being taken advantage of.
How will I grab a piece of the pie without getting crushed by the large companies who have dominated the space for years?
And how will I do it without putting up a ton of cash up front?
You will see clearly once you’re inside.
A-players – The Best of the Best.
I will be assembling a team of cost-effective superstars to surround myself with. You will be a part of that process, and privy to our communications. You’ll see how we handle budgets for online ads (media buyers), production, writers, crew, locations, talent (hosts and more), post production (graphics & editing), and all of the critical infrastructure, including the how and why of each decision & strategy.
I’ll even (reluctantly) share my favorite underground copywriter, video producer, and web designer with you. These are the same 3 people I use on EVERY project. It makes me a little nervous to share them, because I’ve closely guarded them for so long! But what’s mine will become yours.
UPDATES – Weekly Video Updates
You will see the genesis and development of new ideas every single week, and their results. I will do regular video updates showing everything step by step. You will also see me mastermind with high level marketers via in-person meetings that will be recorded.
A 10 video series covering EXACTLY how I created and ultimately scaled “Credit Secrets” to $50 million, starting with just a 19 page ebook. All of the good decisions, but more importantly all of the mistakes and critical lessons learned.This was our winning infomercial…
Ongoing Weekly Videos detailing every aspect of me creating 3 new products, 3 new websites, sales funnels and even infomercials, all from scratch.Follow along in real-time.
Fast Action Bonuses
Bonus #1: We spent $19k for a private day with Dan Kennedy at his home. He gave us all of his recommendations, including the areas where we were missing out on additional revenue streams. You’ll see why Dan was worth every penny.
Bonus #2: During our run on TV, I had the great fortune of meeting a numbers savant. He is the premiere media buyer and data analyst in the world. In fact, he’s the guy behind the infamous “Shake Weight” product that dominated TV for years.
Bonus #3: The In-Law Method…I call it that because my wife’s parents have made a very comfortable living doing something that ANYONE can do. It involves Craigslist, Etsy, and driving to a few local places near you. They do this pretty much daily for an hour or two, and have for 10+ years. It put their kids through college.Add this technique to your bag of tricks, and you’ll have a steady income outside of the rat race.
Bonus #4: Got a question about why I did something a certain way?Want to know why something worked or why something didn’t?Have an idea you’d like to share that I may not have thought of?I’ll be doing AMA videos where I answer your most pressing questions. So don’t be shy – send your question through the member portal and I’ll answer it live.
Bonus #5: Skip the BS and use the same people I use for all of my marketing related projects.No more searching UpWork or trying to get referrals.I open up my rolodex to give you access to the BEST people I use for:- Video Creation- Copywriting- Graphics/Web Design- Voiceover- Programming